Cultural differences are differences in the way of looking at and interpreting the same things, situations, symbols, relationships, messages, etc. In business practice, it comes down to the fact that we interpret the employee-employer relationship differently, we consider different things to be acceptable or unacceptable, we judge people differently and what we expect from a leader differently, we understand words differently, including such obvious ones as “yes” or “no”.
Without knowledge of specific cultural codes, it’s very difficult to understand the behavior and signals sent by people from a different culture. This causes problems in communication and can even lead to the collapse of entire projects. The key here is to recognize the differences and indicate the appropriate ways of communication. These are Em’s basic functions.
