People who declare that they are only interested in facts after a steady stream of unnecessary nonsense sometimes disagree with this statement. Meanwhile, they are the ones who tend to be the biggest critics of a particular form of communication. They know exactly what they want and what they don’t. Minimalism in communication is also a form.
Short, long, loud, dynamic, calm, detailed, matter-of-fact, general, taking time to speak, pausing, pausing, maintaining or avoiding eye contact, standing backwards, sideways, straight, sitting, lying down, writing structured or long-winded, playful or serious… it all matters. You have to choose the right style for the right person and this is the greatest artform and difficulty. By creating Em, this is exactly the problem we wanted to tackle.
