In group cultures, where community and connection are more important than individuals, giving praise to one person, even if their contribution was indeed the greatest, is not welcomed. It embarrasses both the recipient and others.
Positive feedback can also be a trap depending on the culture in which it is given. It’s easy to make mistakes here. After all, we act as we were programmed in our youth. This is written into the core of our operating system and it is hard for us to understand how anyone can see the world differently. All the more useful, it can be a suggestion on how to behave towards a given person.