– Let’s create a system that will tell users what they should and shouldn’t say and do. We’ll find psychological differences and then give them advice.
“Who would it be for?” For me, for sure :).
– For B2B?

This is more or less what coming up with the idea and the target group looked like. Dozens of projects spanning a 20 year professional career were not in vain after all. We knew that we couldn’t base our final conclusions on a study of an N=2 group. We therefore wanted to talk to a few people to try to verify our idea. Eventually, this turned into regular research and it became not just a few people, but several groups of people. In total, our researchers conducted nearly 25 in-depth interviews, often lasting over an hour, as well as more than 30 short conversations with various people from company heads, through leaders, programmers, HR employees, educators, teachers, psychologists, scientists and even a few doctors.

We took every chance to ask people what they thought about the idea. At this stage, we were still keeping our emotions in check, because it could turn out that the whole idea would make no sense. N=2 is nothing more than fantasies. The final research report and a large Excel sheet containing the results opened the door for further work. The decision was made. Our idea makes sense. We immediately got to work..

I’m an extrovert. All my life I thought I could communicate. Now, in retrospect, I see that I’m a good talker, but can I actually communicate? I already have my doubts. To be honest, I often have no idea what someone’s communication preferences are. What should and shouldn’t I say? And when I do say something, should I put it in points in Excel or describe it metaphorically?

Someone was offended when I began our conversation with “hello”. Someone else wanted to go through the whole tribal ritual of getting to know each other, which takes ages and is a waste of time in my opinion. Some people are not trusting by nature but there is no need to be angry with them. Yet another person will tell you a brutally honest story about their divorce, show you pictures of their dog and kids, and talk openly about family relationships, but that doesn’t necessarily mean that he likes you. That’s why I’d prefer clear instructions. Simple, straight-forward tips. That would help a lot in all sorts of conversations.