Sometimes personalization is impossible. If only because there is one person speaking to many people at the same time, e.g. to an entire team. Nevertheless, some common preferences can be identified for a group of people. We can call it collective personalization. It’s possible, but it doesn’t guarantee that everything will go perfectly. Therefore, in such cases, recipients should also be prepared for the speaker’s communication style. When you understand the style of the speaker, you will empathize better, and at the same time, there is a chance to sympathize.
That’s why Em always works both ways. If you get advice about someone, that person will get advice about you. This is not only fair, but also allows you to each get closer to the fulfillment of each other’s wishes from the outset.
