Our own culture is like air to us – it’s natural and imperceptible. That is until we come into contact with another culture. Then everything gets complicated. “Yes” doesn’t mean “yes”, “no” doesn’t mean “no”, “good” is “bad”, and “bad” is “quite good”. To make it even harder, our place of birth doesn’t necessarily determine our cultural sphere. How do you understand all of this and translate it into concrete behavior? It’s really very difficult.
That’s why we created a tool that recognizes the cultural differences between individual people and displays “bubbles with practical advice” above their heads. Good communication is possible in any team.
